Lars manages Fluence’s Marketing and Policy Team in the EMEA region providing leadership to the company’s strategic communication with customers, policy makers, media and the general public across Europe. As part of his role, he is directly responsible for policy and regulatory efforts on the EU level and oversees the company’s policy work on the country’s level in Europe. Before taking over the Marketing and Policy Department, Lars held different roles in Fluence on policy as well as on market and business development. 
Before joining Fluence, Lars worked for 8 years at Aggreko and Younicos (acquisition in 2017) on storage policy and market development globally, with a specific focus on storage-renewable hybrid assets. Before joining the clean energy sector, Lars worked at the political communication think tank, and as a communication specialist for the European Parliament.